We solve marketing problems through strategy and creative thinking. We’re passionate about our work, but we never lose sight of our primary purpose – your brand’s success.
Brand Strategy: The Key to a Successful Brand
Thirty years ago, most people were not certain of what a brand was. Now, brands have become an integral part of everyone’s lives. Successful brands don’t happen by accident. They are the result of a detailed process of strategic thinking that leads to understanding customer needs and how to meet those needs through the customer’s experience with the brand.
Brand strategy is the process of developing and executing a plan to create and manage a brand. It involves defining the brand’s identity, positioning, and messaging, and then developing strategies to communicate those things to target audiences.
Our brand strategy services include:
- Brand persona development: We work with you to create a deep understanding of your target audience, including their needs, wants, and pain points.
- Competitive analysis: We analyze your competitors’ brands to identify their strengths and weaknesses, and to identify opportunities for differentiation.
- Brand positioning: We develop a positioning statement that clearly defines what your brand stands for and how it is different from your competitors.
- Core messaging: We develop a set of core messages that communicate your brand’s positioning and value proposition to your target audience.
- Archetype discovery: We help you to identify your brand’s archetype, which is a universal symbol or pattern that can help you to connect with your target audience on a deeper level.
We provide brand strategy as a stand-alone service, but we also include it as part of any brand or corporate identity program.
Contact us today to learn more about our brand strategy services and how we can help you to create a successful brand.
Branded Content: Getting Your Unique Voice Heard
Content is king. By creating and distributing high-quality content that is relevant to your target audience, you can attract new visitors to your website, build relationships with existing customers, and generate more leads and sales.
A content strategy is essential for any business that wants to succeed online. It helps you to define your goals, identify your target audience, and create a plan for creating and distributing content that will help you achieve your goals.
At Pardue, we take a brand-centric approach to content strategy. We believe that your content should be aligned with your brand voice and values, and that it should be tailored to the specific needs of your target audience.
Branded content services include:
- Brand voice development: We help you to develop a strong brand voice that is unique and consistent across all of your content.
- Channel strategy: We develop a channel strategy that identifies the best channels for reaching your target audience and distributing your content.
- Search optimized content: We create high-quality content that is optimized for search engines so that your target audience can find it easily.
- Social media content: We create and manage social media content that engages your audience and promotes your brand.
We also use AI to help us optimize our content for Google search. AI can help us to identify relevant keywords and phrases, and to create content that is structured in a way that is easy for search engines to understand.
Using AI to develop and optimize content can save you time and money. AI can help you to generate content quickly and easily, and it can help you to identify the best keywords and phrases to target.
However, it is important to note that AI-generated content should not be published without human editing. AI is still under development, and it can sometimes generate content that is factually incorrect or that does not match your brand voice.
At Pardue, we carefully edit all AI-generated content to ensure that it is accurate, informative, and aligned with your brand voice.
Contact us today to learn more about our content strategy services and how we can help you to create and distribute content that will help you achieve your business goals.
Corporate Identity Design: Making Your Organization Visible
As the late great Guru of Corporate Identity, Wally Olins, once said, “Corporate identity makes the organisation’s strategy, structure, and vision visible.”
At Pardue, we believe that corporate identity design is at the core of a successful business. Our work results in a tangible manifestation of your company’s business strategy, clarifying your unique voice and making it visible in your products, communications, and environments.
We understand that the line between brand and corporate identity can be blurry, so we work with you to define your audiences and determine the best way to signify the different parts of your organisation based on the communications needs of each unique audience.
Our corporate identity design services include:
- Corporate Identity Audit: We measure the gap between your organisation’s strategic goals and its brands, laying the groundwork for the overall strategy.
- Corporate Identity Strategy: We develop a comprehensive corporate identity strategy that aligns with your business goals and target audience.
- Visual Identity Systems: We design visual identity systems that are unique, memorable, and relevant to your target audience.
- Corporate Messaging: We craft clear and concise corporate messaging that communicates your brand’s value proposition.
- Stakeholder Communications: We develop and execute stakeholder communications plans that keep your key audiences informed and engaged.
- Institutional Communications: We create and manage institutional communications that build your organization’s reputation and credibility.
Our work often begins with a Corporate Identity Audit to understand your current state and identify opportunities for improvement. We then work with you to develop a comprehensive corporate identity strategy that aligns with your business goals and target audience. Once the strategy is in place, we design and implement a visual identity system, messaging, and communications plans that bring your brand to life.
Contact us today to learn more about our corporate identity design services and how we can help you make your organization visible.
Brand Identity Design: Your Unique Experience for End Users
Your brand identity is more than just a logo and tagline. It’s the way your customers experience your brand at every touchpoint. It makes you stand out from competitors and creates a lasting impression on your audience.
At Pardue, we take a brand-centric approach to everything we do. That means we create brand identities that are strategic, usable, and designed to deliver on your business goals.
Our brand identity services include:
- Logos and trademarks: We design logos and trademarks that are unique, memorable, and relevant to your target audience.
- Custom fonts: We create custom fonts that reflect your brand personality and add a touch of uniqueness to your visual identity.
- POS and signage: We design POS materials and signage that help you to create a consistent brand experience across all channels.
- Vehicle livery: We design vehicle livery that turns your fleet into a mobile billboard for your brand.
- Brand manuals: We create comprehensive brand manuals that document your brand identity and ensure consistency across all touchpoints.
Usually, our brand identity programs begin with a separate brand strategy project to set the foundation for creative work. This ensures your brand identity aligns with your business goals and target audience.
Contact us today to learn more about our brand identity services and how we can help you to create a unique experience for your customers.
Brand-Centric Web Design Services for Small Businesses in Ireland and the United States
Your website is often the first point of contact between your business and potential customers. It’s important to make a good first impression with a brand-centric web design that is tailored to your specific brand identity and target audience.
Our brand-centric web design services include:
- UI/UX design: We create visually appealing and easy-to-use websites that consider your brand identity, target audience, and business goals.
- Storytelling: We craft compelling copy and create engaging visuals that tell your brand story and capture the attention of your visitors.
- Persona research: We conduct persona research to understand your target audience’s needs, wants, and pain points so that we can create a website that is relevant and engaging.
- Development: We develop your website using the latest web development technologies to ensure it is responsive, mobile-friendly, and secure.
- SEO: We optimise your website for search engines so potential customers can easily find you online.
Key benefits of our brand-centric web design services:
- Increased brand awareness
- Improved website traffic
- More leads and conversions
- Enhanced customer experience
- Higher search engine rankings
Contact us today to learn more about our brand-centric web design services and how we can help you create a website that helps you achieve your business goals.
Branded Search: A Long-Term Lead Generation Strategy
Organic search is one of the most cost-effective and sustainable business traffic sources. Investing in SEO optimisation asnthly marketing budget part of your mo can improve your website’s performance and visibility, resulting in a steady stream of new visitors and leads.
SEO optimisation is also essential for branding. By optimising your website for relevant keywords and phrases, you can increase your brand awareness and authority in your industry. This can help you attract new customers, build relationships with existing customers, and generate more leads and sales.
Our team of SEO experts provides a comprehensive range of services to help you optimize your website for search engines and build your brand. Our services include:
- SEO audits
- Branded, optimized content
- On-site and local SEO
- Technical SEO
- Traffic analysis
- Link building
- Penalty recovery
- Enterprise-scale and online business SEO
We also offer a free, no-obligation consultation and mini-audit to help you understand the scope of work required to improve your search results and grow your business.
Please contact us today to learn more about how our SEO optimisation services can help you build your brand and generate more leads.
Get in Touch
Hi, I'm Kushbu,
Need help solving a creative problem? Have a project you need a proposal on? I’m Kushbu Doshi, Director of Account Management. Just drop me a line and let’s start an initial conversation.