Email blasts and banner ads drive traffic to the campaign landing page presenting the "Better value - Better Quality" proposition in a fun way

Asking a simple question, engaging the user to click for the answer, the consumer learns why Joffrey's is different

Bold Web 2.0 graphics entice the user to click the coupon button for a discount at the store

On the coupon download page they can also "Share Great Coffee" and sign-up for special offers

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BICSI: a certification authority for ITS professionals in over 90 countries.

Brief: update and modernize the identity while retaining some of the original personality.

And bring visual organization and consistency to the endorsement program.

The identity standards booklet keeps in-house designers within guidelines.

Sorry... that was the last slide!

Not just cosmetic but a new editorial approach helping advance the members technical knowledge and career.

Higher production values, more sophisticated and technical.

Stronger graphical spreads and dynamic info-graphics to engage the reader.

The redesign resulted in a 28% increase in readership.

Finis!

Brief: Design a fun Website that reflects the Joffrey's fun-loving brand.

Strong graphics present flavors of the month, new roasts and special offers.

Colorful and flavorful product catalogs entice the customer.

Uncluttered pages with mouth-watering product descriptions encourage purchasing.

Time for Coffee!

Usability of client Websites tested on UserLytics with interactive surveys.

Brief: design a user-friendly Website that sells the service and delivers the product.

The Userlytics Dashboard is where users monitor and analyze their test results.

The effective presentation of test results is critical to user product satisfaction.

Finis!

Brief: design production specifications for six of Directel's Yellow Books in Asia and Africa.

The new design theme is culturally inspired and strongly branded.

A modular grid system precisely controls the architecture.

Navigation inspired by Web usability trends.

Breadcrumb style folios help the reader know where they are.

Special guides for restaurants and hotels adds functionality and perceived value.

Garcia Media is one of the world's leading newspaper design companies.

Brief: create a new identity with a more confident look and some Latin flair.

The new identity positions Garcia Media as "Visual Storytellers" not just designers.

A redesigned Website completes the project.

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Brief: create a visual identity that consolidates all modes of public transit.

The eight booklet system provides guidelines for city and intercity rail and bus companies.

A custom font becomes the "tone of voice" guiding the passenger in a seamless journey.

From vehicle livery to station signage and printed material, a five year project.

Go back to the station!

The City of Tampa's brief was to create a look that was fun, contemporary and yet classic.

The logo meets that brief and avoids visual clichés.

Posters, advertising and marketing materials all reflect a sense of vibrancy and Latin flair.

The brief: a smaller, easier to handle and more attractive directory.

A smaller, classier book with a simpler more confident cover design.

Before and after of the Index: cleaner type and color-coded-tabs for easy navigation.

Complex, multilingual content made easier to read by use of functional color and graphics.

Ooops!

The official monthly magazine of the Military Officers Association of America.

Brief: give the publication a more dynamic, youthful and masculine look.

Balance fun content with serious material to appeal to both young and retired officers.

A very well received redesign with a dramatic increase in readership.

Sorry... it's the end!