Not just cosmetic but a new editorial approach helping advance the members technical knowledge and career.

Higher production values, more sophisticated and technical.

Stronger graphical spreads and dynamic info-graphics to engage the reader.

The redesign resulted in a 28% increase in readership.

Finis!

Brief: design production specifications for six of Directel's Yellow Books in Asia and Africa.

The new design theme is culturally inspired and strongly branded.

A modular grid system precisely controls the architecture.

Navigation inspired by Web usability trends.

Breadcrumb style folios help the reader know where they are.

Special guides for restaurants and hotels adds functionality and perceived value.

The brief: a smaller, easier to handle and more attractive directory.

A smaller, classier book with a simpler more confident cover design.

Before and after of the Index: cleaner type and color-coded-tabs for easy navigation.

Complex, multilingual content made easier to read by use of functional color and graphics.

Ooops!

The official monthly magazine of the Military Officers Association of America.

Brief: give the publication a more dynamic, youthful and masculine look.

Balance fun content with serious material to appeal to both young and retired officers.

A very well received redesign with a dramatic increase in readership.

Sorry... it's the end!