BankSmart is a consulting firm located in Tampa serving banks nationwide. They assist with mergers, acquisitions, technology, operational strategy and more.
I was hired to create a new brand for the team prior to launching the business. The brief was to come up with a logotype that would be recognizably part of the US banking visual language with it' preponderance of reds and blues, and penchant for chunky type and 3-D shapes.
The project included designing the logo, Website and marketing materials as well as assistance with product development and copy writing.
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