Tyrone Pardue

Portfolio > Yoplait Yogurts

I helped one of the world’s leading yogurt brands to develop sub-brands and packaging designs for new product lines outside their traditional yogurt offerings. Through market research and package design testing, new package designs were created to position the new products within tightly defined target markets.

One of the most successful of these new products was the Fruit Royale split-pot (shown here) which was the first yogurt product to serve yogurt and fruit in a two-section container. Fruit Royale exceeded sales projections by more than 200 percent in its first year on store shelves.