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Portfolio > Tampa Bay Performing Arts
The Tampa Bay Performing Arts Center is one of the top five performing arts centers in the United States. For several years the marketing group had tried to position TBPAC as "The Center" without much success. There was a disconnect between the logo and what people actually called it: TBPAC.
I was commissioned to rationalize the identity to emphasize the name that was in common usage, and to simplify the mark so that it could be more successfully implemented both in large and small sizes and in one, two and full color. Research showed that the stars were a familiar element of the old logo and so it was decided to keep one star.
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Juice
For the thirsty creative in you. Links to my favorite creative sites.
AIGA
Excellent resource for designers. Forums, white papers, advice. A must for professionals.
Excellent resource for designers. Forums, white papers, advice. A must for professionals.
Art Basel Miami
Extensive Web site of the biggest annual art fair in the America's
Extensive Web site of the biggest annual art fair in the America's
Design Observer
Probably the best design-culture web site there is. Check it out, but be prepared to lose several hours!
Probably the best design-culture web site there is. Check it out, but be prepared to lose several hours!
Lovemarks: the future beyond brands
Fun site where you can interact with people, brands and cool stuff.
Fun site where you can interact with people, brands and cool stuff.
Pandora
This is a really cool free Web based service that allows you to create and listen to your own music channels. You have to try it!
This is a really cool free Web based service that allows you to create and listen to your own music channels. You have to try it!
