As a result of the growing use of the internet and the rapid rise in other directories being published, Golden Pages of Europe (printed in four languages) needed to improve their product in order to maintain and increase market share.
I worked both in Belgium and in Florida with Gouden Gids marketing executives to craft a new design that would improve usability: by reducing the book's size; improve readability with superior typography; and create new and improved options for advertisers.
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