About ME
Creative Thinking
CASE STUDIES
Portfolio > CIE Group, Ireland
Repositioned Ireland's ailing and much maligned public transit provider by conceptualizing, designing and implementing an exciting new brand identity and customer communications program. The six year project resulted a 20% increase in ridership and met with universal approval at both executive and customer levels.
The project included developing relationships throughout a complex organization in order to build consensus and encourage 'buy-in' for the new program. The key to the project success was re-branding the company from the inside out and changing the employee perception of users from ‘passengers’ to 'customers.' Putting the customers needs first at every point of brand contact.
© PARDUE ASSOCIATES 2009, ALL RIGHTS RESERVED.
Juice
For the thirsty creative in you. Links to my favorite creative sites.
AIGA
Excellent resource for designers. Forums, white papers, advice. A must for professionals.
Excellent resource for designers. Forums, white papers, advice. A must for professionals.
Art Basel Miami
Extensive Web site of the biggest annual art fair in the America's
Extensive Web site of the biggest annual art fair in the America's
Design Observer
Probably the best design-culture web site there is. Check it out, but be prepared to lose several hours!
Probably the best design-culture web site there is. Check it out, but be prepared to lose several hours!
Lovemarks: the future beyond brands
Fun site where you can interact with people, brands and cool stuff.
Fun site where you can interact with people, brands and cool stuff.
Pandora
This is a really cool free Web based service that allows you to create and listen to your own music channels. You have to try it!
This is a really cool free Web based service that allows you to create and listen to your own music channels. You have to try it!
