Tyrone Pardue

Problem

Central Bank in New Tampa is one of the very few community banks prepared to invest increating a fully integrated brand identity from print to branch environment. The bank wanted to create attractive environmental displays that presented and positioned the brand in harmony with interior decor.

Solution
Originally, many months previous to this project, we designed the corporate identity for the bank, using a strong 'locator' graphic to symbolize the 'central' nature of the bank being located right in the center of the community. We used green and orange for the primary color pallet and a classic yet modern font called Poynter Oldstyle for the basis of the logotype. Working closely with the architects selected to design and build the bank's first branch office,

We helped select interior finishes so the carpeting, wood paneling and granite counter tops would all reflect the color pallet and shape of the symbol. We designed environmental graphics that could be viewed close-up or at a distance, using strong type and images with motivating words that would help create a positive, inspirational feeling in the branch.